Brandformance Ad
- For
- Celery
- Year
- 2026
- Role
- Writer, director and motion designer (freelance).
- Lanes
- Tools
- Midjourney, Veo, After Effects, Premiere Pro, Figma
One script, two AI-generated hooks.
The brief
A LinkedIn ad for Celery that I wrote, directed and animated, using Midjourney and Veo.
What I did
Performance ads are won or lost in the first seconds, so, following the script, I created several different hooks for it (four, of which two are shown here). The two hooks were tested against each other, and they brought in new leads.
More
Brandformance Ad, second hook
More work
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