Eran Luzon

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Oribi

Oribi · YouTube · Writer / Director / Motion-Graphics

For
Oribi (acquired by LinkedIn), in-house
Year
2021–2022
Role
Creative Manager (in-house). Wrote, directed and produced the company's video; directed external voice actors, sound engineers and motion designers.
Lanes
Tools
Figma, After Effects, Premiere Pro

Running video for a marketing-analytics startup, from script to final mix.

The brief

As Oribi’s Creative Manager, I directed the company’s video from concept to delivery. I wrote the scripts, set the visual narrative, and hired and directed outside talent (voice actors, sound engineers, motion designers) and worked with external animation studios, on production budgets of up to $20K a project.

What I did

I worked with Product, CS and Sales on multi-channel campaigns, and used campaign performance feedback to refine the design and motion of the next round.

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Result

Oribi was acquired by LinkedIn.

Credits

  • Production-Direction, 8 BallStudio Peach
  • Voice-over, George The MarketerAvi Altschuler
  • Acting and voice-overEmily Judds-Winograd

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